What’s driving growth for garden retail & plant brands right now

Built from UK market data and real campaign performance, this report shows:

• The percentage of UK consumers that now use social media to research before buying
• How AI, Google and Meta are reshaping discovery, search and conversion
• The rise of longer-tail, solution-focused searches, with ‘how to’ searches up 24%
• Why lifestyle, UGC and testimonial-led creative is outperforming generic campaigns
• How changing search behaviour, sustainability trends and seasonal demand are shaping the market
• Why brands relying too heavily on paid media are becoming increasingly vulnerable
• What garden retail & plant brands must do to stay competitive in 2026/27

Most garden retail and plant brands are still relying on outdated channels, creative and tracking. This report shows what’s changed.