So, on 10th September 2019 Google released a blog update advising that, after 15 years, they were evolving the use of the “nofollow” attribute for websites and adding two new tags for publishers to utilise. Now, in this post I am going to take a closer look what’s been introduced and why. But before I do, I want to take a step back and point out something that struck me immediately when I read the update. Do links still matter…