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What is Keyword Research?

...and why do you need to do it? In the early days of the Internet, good content was tough to find and although the information was available, it was disorganised, so what you wanted was usually buried under a load of sites that you didn’t need. That’s why Google came along. Google wanted to organise the Internet to make it easier for us to find exactly what we wanted and as they’ve evolved over the past two decades, they’ve added…

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