Taking care of a PPC campaign to ensure a number of quality conversions

Updated for 2023: The Live in Care Company provide specialist live-in care for elderly people all around the country. Partnering with us in 2020, this ambitious and fast growing company entered an extremely competitive industry and were keen to establish themselves on the National stage via PPC advertising.

The Problem

The Live in Care Company rebranded (from Helpd) in 2021 and with a new vision and ambitious growth plans, we needed a paid media strategy that would accelerate this clients business plans for the years ahead. With a limited budget, we needed to demonstrate ROI from the outset, which was to prove to be a challenge in a competitive space such as the live in care sector.

Our paid media team got to work, trialling various campaign types and bid strategies to find what works. Early data signs looked promising, however the total number of leads being registered was below what was needed. Persistence and creative thinking would be required to make these ads work at their best for the client.

The Solution

Since partnering with us, we’ve trialled and tested various campaign types, run countless advanced ad experiments and focused a huge amount on what converts best in this highly competitive sector. We’ve focused on relevance and been prepared to spend a little more for the right type of conversion that we know our client wants. We’ve split-tested different ads, as well as dozens of keywords on varying match types and audience segments to find the perfect mix of what worked best.

Since we started working with The Evergreen Agency we have made significant strides on both our paid and unpaid search. This has been instrumental in achieving our growth aims and I look forward the next stage and what we can achieve together.
Luca Rado, Director, The Live in Care Company

The Outcome

The PPC campaign is now the biggest overall source of leads into this business today. Our PPC traffic is showing as 56% up year-to-date vs 2021 (Jan – Aug year on year) with a huge 135% increase in leads registered year-to-date. Owing to the excellent results being generated in 2022, the client has agreed to scale the spend further and we’re already running at 2.5 x the 2021 spend and increasing fast, while maintaining our KPI’s. The future is very exciting for this fantastic business.

If you’re an ambitious brand looking to scale your business using a bespoke digital growth strategy, why not get in touch? We’d love to chat!