A corking good result with 200+ links and a significant boost in sales
Updated for 2023: As one of the UK’s leading providers of organic wine, Vintage Roots partnered with Evergreen in the summer of 2018, with the desire to increase the visibility of their ecommerce store.
Vintage Roots had been working with another SEO provider for two years and seen little in terms of growth and improvement online. The website had huge potential, but has lost its direction. The wine brand has great products – some very unique in the UK market – but they were not getting seen online. A second issue fell in early 2020 – due to covid-19 – when the brand would have usually seen a summer peak in visitors and sales. The pandemic put pressure on Vintage Roots to respond to the customer shift to online retail and be super visible.
For the first three years of working with Vintage Roots, we focused on increasing their online visibility through the use of highly informative, evergreen content that was niche, relevant and focused. Alongside this, we carried out strategic promotion campaigns to combat the challenges of the pandemic and boost authority, gaining 200+ links from a single campaign idea for a “Dream job: summer wine tester”.
Fast forward to 2022 and Vintage Roots are significantly more visible online, achieving first position for some of their highly competitive, primary keywords such as ‘Organic Wines’. In 2022, we have continued to assist the business with the launch of their new website, providing optimisation for their website structure and content marketing, and focusing on the commercial aspects of the site, to ensure their products are front and centre for those looking to purchase.
The Evergreen Agency has added a lot to our business, we’re much more visible now. The Evergreen Agency can be summed up in three words: passionate, focused and persistent.
Neil Palmer, Co-Founder, Vintage Roots
We have been able to improve the visibility of Vintage Roots significantly; with over 120,000 customers visiting the site since the start of 2022. We have maintained a very open and honest working relationship with Neil and his team and kept them in the loop throughout the journey with our ecommerce digital growth strategy. We as an agency are incredibly proud of how our work has been able to propel this business and their ecommerce success.
This is another great example of how a clear digital marketing strategy and can allow for incredible business growth whilst providing support during times of significant change, both internally and externally. If you would like to achieve similar results for you business, we’d love to have a chat! Contact us today to see how we could help.