Digital Marketing Round Up – September 2016
We’re guessing that if you’re here on The Evergreen Agency blog that you’ve also had chance to check out our brand new site too? The team in our Bicester-based office has worked hard to get it just right, so we’re pleased that good feedback continues to flood into our inboxes. If you haven’t already, make sure you hit ‘subscribe’ – just head to our homepage and scroll down until you see the sign-up box. We’ll be bringing you plenty of actionable tips for your own business – seriously, fill out your details now; you won’t regret it.
Anyone who keeps up with our blog will know that we usually bring you SEO-related news from around the Internet in the form of a handy weekly post. Well, to mark our brand new website going live we’ll now be bringing you a bumper article once a month instead. We’re starting today with what we’re sure will be the very first of many posts like this featuring good, practical advice any small to medium-sized business owners out there can put to good use.
You’ll notice our brand new site is set out into three distinct categories: Increase Visibility, Engage & Excite, and Let’s Get Technical – and as such, we’re going to be splitting up our monthly roundups in this way.
We’re doing this to ensure that those short of time can simply take in the bits and pieces they want to read, without having to devour the whole piece – we really do think of everything here. Without further ado, then…
Are you worried about duplicate content? When it comes to getting your company and its website noticed, you’ll really want to steer clear of copy – yours or someone else’s – that’s been ‘pinched’ from elsewhere. What you will want to do, then, is check out one of the latest posts by the team at Yoast.
If you’re keen to ensure your site is spotted organically on Google, you’ll want to take some of this advice on board. “Duplicate content means that similar content is being shown on multiple locations (URLs) on the web.”- so says the piece over on the Yoast site. “As a result, search engines don’t know which URL to show in the search results. This can hurt the ranking of a webpage.” Just don’t do it – it isn’t worth it.
A sure-fire way to increase the visibility of your site – which we’re assuming is what you’re aiming for – is simply by creating good, unique content. We’re talking content that people will have no problem at all sharing with their friends: take a look at our blog here at The Evergreen Agency for some insight into the kind of things you can do.
Do you blog for your site? It’s one of the very best ways of pulling in more visitors, both to your site itself and even to your physical store, if you have one. An article went live over on Convince and Convert in the last month or so and we’re pretty certain you’ll want to read it. The piece – 6 Benefits and 3 Challenges of Blogging – does exactly what it says on the tin and offers up tips you can use to boost your ranking on Google today and in general.
The article has been put together by Zontee Hou – a strategist at the site – so you know it’ll be choc-full of useful nuggets of information. Zontee advises a host of businesses – ranging from insurance companies to universities – so she definitely knows a thing or two about marketing.
If you like your articles in list-form, you’ll love this piece at Clickz.com. A one-stop-shop for advice on ensuring your site ranks, the article pulls together 40 digital marketing tools to help you easily grow your business online.
Looking at everything from general sales and marketing to email-based promotional tactics, you’ll find everything over on the site – just click the link above.
Engage & Excite
Do you currently make the most of email to market to your customers? What about Facebook? Amongst Moz.com’s August articles was this one, which we’re pretty sure you’ll get a lot from. Andrew Choco has put together the piece which explains how you combine email and the popular social network to create a ‘dynamite ecommerce marketing plan’ – and isn’t that what it’s all about, after all?
Andrew says that most people view email marketing and social media as two entities – but are they? Click on the link above to discover how you might use them both together – and completely to your advantage, too.
Elsewhere on the Moz site was this piece by Eric Enge – and we just had to share it with you as we really think it works hard to offer a one-size-fits-all approach to SEO. The article is a two-part SEO ranking model which makes the principles of search engine optimisation that bit simpler for those not in the know.
Focusing on Google’s latest developments and looking at what makes great content in the process, Eric talks you through some of the tips you can put into action today and every day.
Speaking of great content, here are six new content formats that get great results – according to the people behind Blog Tyrant, one of the most popular tips-based sites on the net.
Are you making the most of these social marketing tools too? Maybe it’s about time you did – thanks very much to Search Engine Watch for the tip-off.
Let’s Get Technical
Want to improve your site’s ranking via the use of good ‘old-fashioned’ SEO principles? Head straight over to the HubSpot site, whose team talks you through some educational resources you can tap into to do just that. The piece suggests that the holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term – if only!
By doing this, your site will enjoy long-lasting and inexpensive organic traffic – sounds ideal, doesn’t it? Figure out how exactly you can go about this by hitting the link above and swotting up.
If you’re a small business who’s slowly but surely getting to grips with the technical side of SEO, this piece by Search Engine Land’s Brian Harnish could be what you’ve been waiting for. In the piece, Brian looks at five completely free chrome extensions for anyone dipping a toe – or a whole foot or two – into SEO for their company.
Meanwhile, Casie Gillette discusses why – in the SEO game – it’s just as vital to retain existing customers as it is to attract new ones. Staying on the Search Engine Land site, click here to see exactly what Casie has to say about the ever-changing landscape of SEO.
On the Problogger site, there’s a really useful SEO toolkit for those of you who host your website on WordPress. A good introduction to the platform and the steps you can put into place to make sure you’re getting the most out of it, the blog post will ensure even those with no idea about SEO will quickly become experts. It really is a great place to start if you’re looking for something to get your teeth into from the last month or so.
Oh and if you’re wondering which areas of SEO you should invest in as a brand, look no further than this article via Built Visible. According to the piece, in August alone two major tooling companies announced a re-focus on the search industry.
Drawing a line and declaring that the core business of tooling for SEO is their priority, the advancement has called for a new slant on search engine optimisation. Find out more by heading over to view the full article; just click on the link above, grab a pen and paper and get down some notes.
Do you make the most of paid ads? This article by Search Engine Watch lets you in on why “55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey.” This is an interesting stat, we’re sure you’ll agree – find out more by taking a look around the site. You’ll find a host of articles over there which have been posted in August and we reckon you’ll learn quite a bit about SEO best practice in the process.
At this stage you might think you know all there is to know about SEO but there are a few ‘myths’ in this game that you should definitely watch out for. That’s where this piece – also by Search Engine Watch – comes in. Combining 11 things you should forget in 2016 and beyond, the article has been put together to help you out when you need it most.
And if you do need some support when it comes to your company’s digital marketing and SEO strategy in 2016, you know to come to us. Our team has decades’ worth of experience in the industry and we’ve worked with a host of exciting brands, both here in Oxfordshire and further afield. If you’re looking for some support or a breakdown of costs, simply contact our team and we’ll go from there.
Did you enjoy our first of many monthly ‘In the News’ posts? We figured one mammoth article every four to five weeks was the best way to feed you the information we know you can use to boost your own business.
Need some more help? Do not hesitate to get in touch with The Evergreen Agency team and we’ll put our heads together to devise a personalised SEO plan of attack for your business.
Until next time…