Links are an increasingly important part of SEO; the more sites linking, mentioning and referring to your own website, the better for Google, your visibility, and in turn sales. Our digital PR team makes that happen.
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Top tier and niche press coverage
Authoritative links that matter
Increased brand awareness
Using Digital PR to make 'noise' online
Our Digital PR team builds campaigns, reacts to stories, and finds opportunities to include your business or brand on media publications and top websites. The aim of course being to create as much ‘noise’ about your brand, your products and services as we can.
It all starts with the idea. Getting featured on media sites is competitive, so your campaign and business needs to stand out. We work closely with you to look at different ways we can promote your business and get you noticed. From reactive news placements – be that quotes or expert comments – or traditional link/brand placement on highly relevant websites, through to well-planned, data-driven and creative campaigns that can be weeks in the making – we’ve done it all, for years.
Our digital PR team does not sit still. We have put the mindsets of traditional PRs, SEOs, skilled writers and data analysts together, and they come up with ideas that generate attention and links.
Brand awareness is at the heart of everything this team does. But our Digital PR team works extremely closely with our SEO team too to ensure the links we secure positively effect visibility and generate valuable traffic for our clients. Good digital PR is more than just links and mentions; it needs to resonate closely with your SEO strategy and contribute to its performance.
The Digital PR team at Evergreen is the biggest of our four departments, giving us ample resource to build relationships with those key journalists in your industry. Our experts research and identify the placements that are going to generate the greatest return for your business.
Every month, week, and day we are securing coverage on some of the world’s most popular online publications.
It’s not just about the “household” name though, often it’s the niche and industry-specific publications that add the most SEO value and make an impact.
We have been promoting businesses and getting them links and mentions on relevant titles and publications for more than a decade.
Tom Bronock, The Cocktail Service
Anita Kalra, KLG Law