How GREAT ecommerce brands are enhancing their SEO

Last updated: August 22, 2023

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

In this Ask Aaron video, I’ll be diving into the 16 ways that great ecommerce brands are smashing their SEO right now. This includes:

Being instantly recognisable

Successful ecommerce brands establish a consistent and familiar look and feel on their websites. This recognition helps users instantly identify the brand, fostering trust and loyalty.

Websites that are effortless to use

Websites should be easy to navigate, fast, and intuitive. Users are often on autopilot mode, expecting a seamless experience. Prioritise user-friendliness to increase engagement and conversion rates.

Consistent colours/imagery

Maintain a consistent visual identity across your site. While seasonal changes might warrant adjustments, sticking to a recognisable colour scheme and image style builds brand recognition.

Consistent brand language

Establish clear and consistent brand language, terminology, and messaging. This ensures that your brand’s voice remains coherent and resonates with your audience.

Information that’s easy to find

Implement a prominent search function and ensure essential information like contact details is readily accessible. Don’t overlook the significance of these trust signals.

Product offering around valuable content

Product pages and category pages should offer valuable content. Focus on answering user questions and showcasing the benefits of your products. By addressing user intent, you align with search engine algorithms.

Leading with product value/purpose

Highlight the value and purpose of your products before delving into details. Addressing the “why” can improve user engagement and align with search engine intent.

Focus on the user

Prioritise creating content that appeals to users rather than solely optimising for search engines. User engagement and satisfaction contribute to better SEO outcomes.

A clear brand story

Share your brand’s story to connect with users on a personal level. Emphasise what makes your brand unique and relatable – this is a very straightforward way to foster customer loyalty, emotional engagement, and see users come back.

Great internal links

Create meaningful internal links between pages, products, and categories. This practice aids in better search engine understanding and can enhance user navigation.

Product FAQs

Address potential customer queries by including FAQs on product pages. This improves user experience, engagement, and overall satisfaction.

Clear CTAs

Ensure you use clear and relevant CTAs throughout your site. Guide users on the desired actions, making it easy for them to navigate and convert.

Strong email capture

Capture user emails through prominent sign-up forms – this can help you to nurture valuable leads, sharing relevant, helpful content with customers that not only builds relationships, eventually assist in driving conversions.

Topic visibility over keywords

Focus on topic clusters rather than fixating on specific keywords. This approach aligns with modern SEO practices and provides a more holistic view of your site’s visibility.

Leveraging reviews and customer testimonials

Highlight customer reviews and testimonials prominently. Social proof of this kind greatly enhances credibility and encourages trust among potential buyers.

All 16 of these are must-haves for our clients, and they should be for your ecommerce brand to.

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