Brainstorming a Master Plan with a HUGE Furniture Brand

Last updated: January 23, 2025

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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In an increasingly digital world, it’s easy to forget the value of in-person meetings. Here’s why making the effort to meet clients face-to-face can transform business relationships and lead to better results.

The value of being there:

  • See operations firsthand
  • Meet the team in person
  • Experience products and services directly
  • Uncover opportunities that might be missed remotely

Take Evergreen’s visit to Casa Bella Furniture – a 3-hour journey that led to multiple discoveries and opportunities that wouldn’t have been possible through a video call.

Benefits beyond basic discovery:

The team went in planning to:

  • Tour the warehouse and showroom
  • Meet team members
  • Learn about operations
  • Gather information for campaigns

But they came away with:

  • A new event concept for clearance stock
  • Deeper understanding of brand story
  • Content capture opportunities
  • Multiple creative project alignments

Making the most of face-to-face time:

The visit allowed for:

  • Multiple project kickoffs simultaneously
  • Brand film footage capture
  • Documentary content creation
  • Team bonding
  • Direct product experience

Key insights:

Physical presence matters:

  • Seeing products in person
  • Understanding space and scale
  • Witnessing operations firsthand
  • Feeling brand atmosphere

Spontaneous innovation:

  • Ideas emerge naturally
  • Solutions appear in context
  • Team collaboration flows
  • Opportunities become obvious

Even in our digital age, there’s no substitute for being there in person. The spontaneous conversations, environmental observations, and team dynamics create value that’s impossible to replicate remotely.

Remember: While digital tools make work easier, the most valuable insights often come from showing up in person.

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