Going the extra mile to land a new client

Last updated: May 16, 2024

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

Read Aaron's bio here

At The Evergreen Agency, we truly believe in going above and beyond to win over our ideal clients. In this edition of Evergreen Uncut, you’re getting a behind-the-scenes look at the ambitious lengths we went to try to make a big splash with a potential dream client.

The target? A major player in the hospitality & leisure space. For months, we’ve had our sights set on partnering with an entrepreneurial hospitality and family entertainment mogul who’s built an impressive empire of hotels, eateries, farms, seaside attractions, and more. Everything they do fits squarely into the home, garden and lifestyle niche we’ve focused Evergreen on.

The problem? This busy entrepreneur was practically unattainable. We knew we needed to cut through the noise and get their attention in a HUGE way.

A guerrilla-style video shoot showcasing the very venues and businesses this potential client oversees. Darren (our Creative Services Manager) and Aaron mapped out a full day’s itinerary hitting multiple locations – from countryside farms and coastal towns to city hotels and ice cream parlours.

Did it require driving all over the English countryside all day? Yes, it did. Did we have to be stealthy and sneaky while filming on these properties? Absolutely. Was the whole thing utterly exhausting yet insanely fun? 100%.

We captured beautiful, cinematic footage at every stop, immersed in this entrepreneur’s unique hospitality world. The idea is to edit it all together into an engaging, story-driven video that’s personal, creative, and shows we’re willing to go the extra mile (literally) for their business.

At the end of the day, we’d travelled hundreds of miles, burned tons of calories, and gathered some epic shots and memorable experiences along the way. It reminded us of why we got into this crazy entrepreneurial life in the first place – the passion, the hustle, and the utter willingness to do what others won’t.

Will this grand gesture finally get us in the door with our dream client? We’ll have to wait and see. But you can bet that whatever it takes, we’ll go there. We’re willing to go bigger, bolder, and more over-the-top than any other agency to prove ourselves as the perfect partners.


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