Stop using your photographer to create video!

Last updated: June 13, 2024

Darren Martin

Darren Martin is passionate about crafting compelling visual narratives that captivate audiences and deliver results, using his skills in storytelling, content creation, videography, and problem-solving to drive him.

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In today’s saturated marketing landscape, it’s becoming increasingly difficult for brands to cut through the noise and capture their audience’s attention.

One common pitfall many companies face is relying on a single generalist to create all their visual content – from photography to videography to graphic design.

While this may seem like a cost-effective solution, it often leads to mediocre results that fail to engage your target consumers.

During a recent client meeting, we identified this very problem. The brand was churning out videos, graphics, and other content across multiple platforms, but they weren’t seeing the desired results.

The root cause?

Their entire creative team consisted of just two people, neither of whom were actual videographers.

While they had good intentions and decent creative skills, trying to be a jack-of-all-trades almost always means you’ll be a master of none.

A graphic designer has an entirely different skillset than a videographer or photographer. Asking one person to wear all those hats inevitably leads to subpar execution in some areas.

The brands getting it right understand that resonating in a saturated market requires specialised talent for each content discipline.

They hire dedicated videographers for video, photographers for photography, and designers for graphics/motion graphics.

This allows the content to be expertly crafted by those with formal training and a mastery of the nuances in their particular craft.

The result is high-quality, engaging creative that stops the scroll and compels your audience to take notice.

Of course, bringing on a full team of specialists may not be feasible for every business’s budget. That’s where alternatives like freelancers or agency partners can provide access to those skilled creatives without the full-time costs.

The key is being honest about whether your current creative approach is working, analysing what your competitors are doing, and making the focused investments needed to level-up your content game.

In this ultra-competitive era, cutting corners usually means blending into the background noise. But having the right creative specialists for each job allows your brand’s marketing to truly shine.


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