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£8M growing by rewarding returning customers, not just new ones
Two carpenters, one garage, and a first shipment flattened by a forklift before they’d even got it in the van. Twenty years later ShuttersUp is an £8M business with its sights on £10M by the end of the year.
Co-founders Ashley Weight and Ross Evans join Aaron and Darren to talk about how they’ve doubled the business in the last few years while much of the home sector has had a rough ride. Best friends since they were 13, they spent 15 years building slowly to £3.5M on gut feel, then used Covid as the push to hire an FD and a head of marketing and start running the business on data.
This is a conversation about trust, reputation and refusing to compete on price, and why the brands that show the people behind the product are the ones customers remember.
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