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Link building

SEO Knowledgebase > Link building

What are the anchor text SEO best practices?


Anchor text should be natural and not used to game the search engines. Linking to other areas of your site with branded and keyword-rich anchor text is seen to be…

What is SEO and How Does it Work?

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SEO (Search Engine Optimisation) is a marketing activity aimed at getting a website to be trusted and ranked in the search engines, so it gets listed and found when someone…

What is working in SEO now?

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As ever, SEO changes constantly as the search engines become more intelligent. But as we’ve always said, content, good quality, fresh, unique, authority content and the amplification of that content…

What information can you check by looking at a Link Profile Graph?

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A link profile graph will show you the amount (and the quality of) links to your site. What it will show you first is the quality of the majority of…

What metrics should you keep track of?

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Some of the main metrics that you should track in your SEO work are impressions and clicks in Google’s Search Console, most visited pages in Google Analytics, your link profile…

How is Page Rank calculated?


Page Rank is calculated by the number/quality of links going to a site. Page Rank was the first algorithm at Google used to determine the search results. As it was…

How are dofollow and nofollow used?


Dofollow links will carry trust and a vote of confidence from one site to another. Google views these as a signal of authority, especially from relevant sites. All links are…

How do you approach optimising a large site with thousands of pages?

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An SEO audit of the site is the best approach here. Using an SEO tool like Screaming Frog or Majestic will show you the link profile, ranking, keyword density, site…

What is Organic Traffic?

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Organic traffic is traffic sent to your site by search engines via the search results. This traffic was not paid for and it didn’t come directly from a link elsewhere…

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