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SEO Knowledgebase > Promotion

How can I share my business’s location with google maps?


Google Maps is part of Google My Business, Google’s suite of business SEO tools. To get your business ‘on the map’ create a Google My Business profile and fill out…

Is content marketing the same as advertising?

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Content marketing is usually in the form of articles, podcasts, videos, blogs, social media, and emails. These focus on the consumer’s needs and build trust and authority over time, and…

How much should I invest in SEO vs advertising?

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There are two distinct differences in these two areas. SEO, done well, will give you a long return on your investment, giving you results for longer. Paid advertising like a…

What are Adwords?


Google Adwords (now known as Google Ads) are the sponsored listings on Google. Within every search result you’ll find Google Ads above your search results and at the bottom of…

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