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SEO strategy

SEO Knowledgebase > SEO strategy

What’s the relationship between SEO and social media?


Social media is simply conversations held online. SEO is the practice of optimising your content for search. Social media signals can help your SEO efforts as they can show search…

How can I tell if my website has been indexed by Google?


There are two very simple ways to do this. Head to your Google Search Console and check that you have pages indexed in the search results in the ‘Index’ tab.…

How can you find out where your traffic comes from?


Google Analytics (GA) will show you this data in your dashboard. Assuming you have GA set up, head to the ‘Acquisition’ tab and you’ll find all the courses listed there.…

How can you tell how many hits a website gets?


The best place to get this information is from Google Analytics and Google Search Console. Both these tools will tell you how many hits your website gets (assuming you have…

How do I know where my website ranks on Google?


There are many SEO tools out there that will try to show you where you rank in Google. This is always a difficult one, as most search results are unique…

How Does SEO Work in Digital Marketing?

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SEO should be a cornerstone for all your digital marketing. If you’re creating content like video, blogs, and social media, then it should all tie into your SEO strategy. Keyword…

What is SEO and How Does it Work?

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SEO (Search Engine Optimisation) is a marketing activity aimed at getting a website to be trusted and ranked in the search engines, so it gets listed and found when someone…

What is working in SEO now?

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As ever, SEO changes constantly as the search engines become more intelligent. But as we’ve always said, content, good quality, fresh, unique, authority content and the amplification of that content…

How do you approach optimising a large site with thousands of pages?

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An SEO audit of the site is the best approach here. Using an SEO tool like Screaming Frog or Majestic will show you the link profile, ranking, keyword density, site…

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