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SEO strategy

SEO Knowledgebase > SEO strategy

Is it worth optimising my site now if Google will just change its criteria?

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SEO is all about staying on top of the game. It’s not going to be easy and it’s not going to stay the same. Google are constantly updating their systems…

Do you need to actively link build for all content?


Ideally, if you’re creating great content, then a link building and outreach campaign would be the ideal situation. If you’re creating lots of everyday content that you feel isn’t really…

How do I choose a website to guest blog for?

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The main aim of guest blogging is to appear on a website that you feel you could offer something more to. So select sites that would have the right audience…

When should I accept offers from bloggers to guest blog on my website?


Guest blogging should be approached with a little caution. It’s not against Google’s best practice but most of the time guest bloggers get it wrong. Guest bloggers are usually just…

Should you ask permission before linking to an external site?

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You don’t need to ask permission but it might well be in your interest to let website owners know when you’re linking to them. They’re more likely to share your…

Should I remove old content that isn’t popular anymore?


If you have content that is no longer relevant, then you could look to re-direct it to content that is still current. You could update the content to make it…

Is SEO affected by frequency of update?

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Good SEO will usually go hand-in-hand with up-to-date, relevant, quality, and frequent content. Publishing more of the good stuff is encouraged, but that’s not to say simply adding more and…

How long does it take to find out if SEO changes are working?

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SEO results can take time. If you’ve made some major changes to your site then once Google has indexed these changes you may well see changes in a few weeks…

How do you know what the most current SEO rules are?


Staying up-to-date with the news in SEO is a full time job. We should know – it’s our job! One of the best places to keep an eye on is…

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