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SEO strategy

SEO Knowledgebase > SEO strategy

Do you need to update popular pages to keep them popular?

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It’s a really good idea to update popular website pages when anything changes. Updates, new statistics, broken links, or adding more relevant and more internal links are good practice. Try…

Do you need to monitor your SEO on every search engine?

Google isn’t the only search engine around, but it is the biggest. We’re very focused on getting the SEO right on Google as the others will tend to follow their…

What are the risks of doing my own SEO without an expert?

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A lot of SEO can be done by a beginner. With the right SEO training you can create great content and keep your site optimised for Google. When it comes…

Should SEO for evergreen content differ from short term content?


The big difference is that evergreen content will certainly require a lot more research before you create it. Evergreen content will need to stand the test of time and therefore…

Should I try and beat my competitors, or focus on something unique?


If you feel you can beat them with better content and a better website, then why not? Bear in mind this can be time-consuming and doesn’t always return your investment…

How do you decide what content needs the most aggressive marketing?

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Checking stats like trends and volume of searches can give you a give idea of which terms and topics to go after. By using Google’s Keyword Planner and the ‘Related…

How do I decide what external websites to endorse?

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The first thing to consider here is whether you trust them, and whether your endorsement will help you and your brand. The second area to consider is the relevance and…

What SEO tactics can backfire?

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We like work on the basis that if it sounds like poor practice, it usually is. SEO should be about creating great sites with great content. If you’re trying to…

What is the skyscraper technique?

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The Skyscraper technique describes the research niching or updating of popular or trending content marketing. Search for topics and trends that are doing well and then see how you could…

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