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Social media

SEO Knowledgebase > Social media

Does SMO (Social Media Optimisation) need its separate strategy?


SMO is a different strategy from SEO and therefore needs a different approach and focus. Driving traffic from social media and creating noise, awareness, and authority on social media requires…

How do I cater my content to social media trends?

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Social media can give you some great ideas for trending content. A good place to start is by searching social media sites and then taking keywords and phrases and carrying…

Is there a way to measure how likely you will be shared on social media?

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Analysing the content you’ve already shared on social media and replicating the success will give you a good starting point here. Another SEO/social media tool you could use is BuzzSumo.…

What are normal ratios for inbound traffic origins?

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This can vary massively and depends largely on your SEO, marketing, outreach, networking, partnerships, and more. Sites that improve their SEO will see a larger proportion of organic traffic over…

How will the structure of my HTML tags affect the SEO?

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HTML tags will help the search engines define your page, and it gives you the chance to highlight the most important parts of it. Tags like <title> and <heading1> help…

Can I schedule reports to track my online marketing strategy’s success?

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Yes. There are many great tools out there to do this. For your SEO there are tools like Moz and SEM Rush. For your own website and traffic, you can…

Is content marketing the same as advertising?

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Content marketing is usually in the form of articles, podcasts, videos, blogs, social media, and emails. These focus on the consumer’s needs and build trust and authority over time, and…

Is there a way to automate my business’s social media interactions?


Yes. There are many tools you can use to automate your social media posts. Tools like Hootsuite, Buffer, and SocialJukebox can automate posts on the main social media channels like…

How many social media platforms should my business use?


It’s not all about the number of platforms you’re on, but the type of platform and how well you use it. Sites like Facebook and LinkedIn are great for re-marketing…

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