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Social media

SEO Knowledgebase > Social media

How important is social media in an SEM campaign?

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Social media is not only a great traffic driver which is key to any SEO strategy, but it will also give search engines like Google some essential ‘signals’ for authority…

What is the difference between SEO and SEM?

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SEO (Search Engine Optimisation) helps to get websites found on search engines by creating content that is found organically in the search results. SEM (Search Engine Marketing) goes beyond SEO…

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