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Content marketing

How much should I invest in SEO vs advertising?
There are two distinct differences in these two areas. SEO, done well, will give you a long return on your investment, giving you results for longer. Paid advertising like a…
Is there a way to automate my business’s social media interactions?
Yes. There are many tools you can use to automate your social media posts. Tools like Hootsuite, Buffer, and SocialJukebox can automate posts on the main social media channels like…
How many social media platforms should my business use?
It’s not all about the number of platforms you’re on, but the type of platform and how well you use it. Sites like Facebook and LinkedIn are great for re-marketing…
How important is social media in an SEM campaign?
Social media is not only a great traffic driver which is key to any SEO strategy, but it will also give search engines like Google some essential ‘signals’ for authority…
What is the difference between SEO and SEM?
SEO (Search Engine Optimisation) helps to get websites found on search engines by creating content that is found organically in the search results. SEM (Search Engine Marketing) goes beyond SEO…
What are Adwords?
Google Adwords (now known as Google Ads) are the sponsored listings on Google. Within every search result you’ll find Google Ads above your search results and at the bottom of…

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