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Content marketing

What’s the Role of SEO in Digital Marketing?
SEO’s main role is to help a website or piece of content to rank in the search engines to help it gain and drive traffic. SEO can build awareness for…
How Does SEO Work in Digital Marketing?
SEO should be a cornerstone for all your digital marketing. If you’re creating content like video, blogs, and social media, then it should all tie into your SEO strategy. Keyword…
What is SEO and How Does it Work?
SEO (Search Engine Optimisation) is a marketing activity aimed at getting a website to be trusted and ranked in the search engines, so it gets listed and found when someone…
What is working in SEO now?
As ever, SEO changes constantly as the search engines become more intelligent. But as we’ve always said, content, good quality, fresh, unique, authority content and the amplification of that content…
What metrics should you keep track of?
Some of the main metrics that you should track in your SEO work are impressions and clicks in Google’s Search Console, most visited pages in Google Analytics, your link profile…
What is a google supplemental result?
A supplemental result is a search result/page that’s been added to the supplemental index by Google. This is usually because of duplicated pages or content that’s very similar to other…
What is dwell time and how do you measure it?
Dwell time is the time users spend on a web page. In Google Analytics you can look at ‘Avg. Time on Page’. The Bounce Rate (the percentage of people who…
What is Search Intent?
Search intent is the goal of a user’s search. It’s what they’re actually looking for. Some people will use search engines differently from others so a good SEO will work…
How do I target informational searches?
These types of searches are primed for ‘how-to’s’ and ‘step-by-step guides’ that Google loves. The Knowledge Graph was created to deal with this important side of search. Creating high value…

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