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Keyword research

How do I optimally name an image?
Images are often forgotten in terms of SEO. Make sure you’ve named the image in the title tag to describe what it is and then add an ALT (alternative) tag…
What content works best for link building?
Authoritative content is the way forward here. You must ‘deserve’ to rank so creating great content that sets you apart from the rest is the best strategy. Before you create…
Can you buy backlinks?
Yes, you can. But don’t. Backlinks are a great way to get ranked on Google. A strong backlink profile can show Google that you’re a trusted authority in your niche.…
What are localised keywords?
Localised keywords are keywords based around a location. Adding your town or city name to ‘restaurant’ or ‘near me’ gives you a local set of search results. Ranking on Google…
Why is keyword research important?
Keyword research will show you what searchers are looking for. It will give you a better idea of the content you should create and the keywords to use in your…
What is my domain most commonly searched for?
The easiest way to find this out (with the most reliable information) is with Google Search Console. Search Console (previously known as Google Webmaster Tools) will show you the top…
How do I know if the right people are finding my site?
One of the best ways to do this is to use Google Search Console. This free SEO tool will show you exactly what people type into Google to find your…
What are short-tail and long-tail keywords?
Short-tail keywords are search terms between 1-3 words. So short, popular searches that you’ll try to match and rank on Google for with content that includes those keywords. Long-tail keywords…
How many times do I need to mention my keywords in the content?
There’s no real rule here and (as with much of SEO) this is down to research, as Google rarely share what they’re looking for to rank your site. Our advice…