SEO Knowledgebase

Content marketing

Where can I learn SEO for free? Does Google Analytics improve SEO? Is PPC better than SEO? How does SEO work with PPC? What is evergreen content and how important is it? What are the benefits of evergreen content? How do you create evergreen content? What is Pillar content? What is the difference between meta descriptions and keywords? How do I write a blog post for SEO? How long should my blog posts be for SEO? Does the Domain Name Affect SEO? Why Learn SEO? Do Google Reviews Help SEO? Do Google Maps Help SEO? Is Content Still King? How Do You Write SEO Content for a Website? What’s the best SEO Website Checker? What’s the Role of SEO in Digital Marketing? How Does SEO Work in Digital Marketing? What is SEO and How Does it Work? What is working in SEO now? What metrics should you keep track of? What is a google supplemental result? What is dwell time and how do you measure it? What is Search Intent? How do I target informational searches? Is there a tool to check if your content reads easily? What is the difference between single and multi-channel marketing from an SEO perspective? What percentage of traffic should come from newsletter subscribers? How should I separate my outreach style based on the prospect? Do you need to use RSS for an effective SEO strategy? Do I need to be selective about who I outreach to? What is pogo-sticking, and how do you identify and prevent it? What is Exit rate? What is a referring domain? What is the difference between a social media and a bookmarking site? What is Blogger outreach? How do you decide whether certain content is better as a blog or vlog? How can I get users to subscribe to my newsletter? When should I use reciprocal links? What determines if a backlink is low quality? What is the best way to showcase your business awards online? How can I get more reviews for my company online? How do you know if you are appearing in all relevant directories? Are videos worth more for SEO than pictures and words? Are digital marketing and SEO the same thing? How does page word count affect page rating? How do you indicate to Search Engine’s which content is most recent? Is it a good idea to split up content if it is too big for one page? What is autoblogging? How does Google know if a site is trustworthy? How do I change the google sitelinks? What should I blog about? How do I cater my content to social media trends? How much detail, or how long should a blog be? Is there a way to measure how likely you will be shared on social media? What are my site’s most popular pages? How do I know if my content has long term value? How do I know if Google includes a page in its search? Do we need to cater for Google RankBrain? Is it worth optimising my site now if Google will just change its criteria? Do you need to actively link build for all content? How do I choose a website to guest blog for? When should I accept offers from bloggers to guest blog on my website? Should you ask permission before linking to an external site? Is SEO affected by frequency of update? How long does it take to find out if SEO changes are working? Do you need to update popular pages to keep them popular? What are the risks of doing my own SEO without an expert? Should SEO for evergreen content differ from short term content? What SEO tactics can backfire? What is the skyscraper technique? Is it a good idea to swap a popular page’s content with a more important one? Will having more content always improve SEO? Why might website views suddenly dip? What is trust flow? What are normal ratios for inbound traffic origins? What 20% of my on-site SEO efforts brings me 80% of my traffic? How can I help the right people find my site? Will putting a blog on my site increase ranking of other pages? Will guest blogging on a competitor’s blog enhance my own ranking? Does a newsletter affect SEO? Will my rankings suffer if I have duplicate information on my site? How will the structure of my HTML tags affect the SEO? How many calls to action should there be per page? Are landing pages good for SEO? What content works best for link building? What is link building and how does it work? Where do I put backlinks on my website? When should I put a link back to a domain that backlinked to mine? What techniques can I use to generate backlinks? What makes a high-quality backlink? Do I need to generate content for external websites to link back to mine? Why is keyword research important? How do I know if the right people are finding my site? How many keywords should each page target? Can I schedule reports to track my online marketing strategy’s success? Is content marketing the same as advertising? How much should I invest in SEO vs advertising? Is there a way to automate my business’s social media interactions? How many social media platforms should my business use? How important is social media in an SEM campaign? What is the difference between SEO and SEM? What are Adwords?

Keyword research

Do images help with SEO? How does SEO work with PPC? Which SEO plugin for WordPress? What is the difference between meta descriptions and keywords? Is Content Still King? How Does SEO Work in Digital Marketing? What is keyword Stemming? Will the rise of voice search change the way keyword research is done? How many words are in the average search query? How do you determine KD (Keyword difficulty)? How do you best use keyword phrases? How do I know what results page number my site appears on? How do I decide which SEO tools I will get most value from? Do we need to cater for Google RankBrain? Is SEO affected by frequency of update? Should I try and beat my competitors, or focus on something unique? How do you decide what content needs the most aggressive marketing? Will putting a blog on my site increase ranking of other pages? How do I optimally name an image? What content works best for link building? Can you buy backlinks? What are localised keywords? Why is keyword research important? What is my domain most commonly searched for? How do I know if the right people are finding my site? What are short-tail and long-tail keywords? How many times do I need to mention my keywords in the content? How many keywords should each page target? How do you find the right keywords? How do I make my site more visible for long-tail keywords? How can I find out what keywords a website is ranking for?

Link building

What are the anchor text SEO best practices? What is SEO and How Does it Work? What is working in SEO now? What information can you check by looking at a Link Profile Graph? What metrics should you keep track of? How is Page Rank calculated? How are dofollow and nofollow used? How do you approach optimising a large site with thousands of pages? What is Organic Traffic? What is the difference between a social media and a bookmarking site? How can Press Releases help SEO? When should I use reciprocal links? What determines if a backlink is low quality? How can you find out who is linking to a page of yours? What are the risks of doing my own SEO without an expert? How do I decide what external websites to endorse? What SEO tactics can backfire? What are SEO Attacks? What is trust flow? What is citation flow? Where can I get relevant infographics? Are landing pages good for SEO? What content works best for link building? What is link building and how does it work? Where do I put backlinks on my website? When should I put a link back to a domain that backlinked to mine? What techniques can I use to generate backlinks? What makes a high-quality backlink? Is there a tool to help find relevant quality links? How can I prevent link penalties? Do I need to generate content for external websites to link back to mine? Can you buy backlinks?

On-page SEO

Do images help with SEO? Where can I learn SEO for free? Why is SEO important for eCommerce? How does SEO work with PPC? Which SEO plugin for WordPress? What is Pillar content? How do I write a blog post for SEO? What are the most important citations for local SEO? What are the anchor text SEO best practices? What’s the difference between anchor text and a hyperlink? Does the Domain Name Affect SEO? How do I target transactional searches for my online shop? What is the difference between single and multi-channel marketing from an SEO perspective? What is pogo-sticking, and how do you identify and prevent it? Why shouldn’t I use the manufacturer’s product descriptions in my online shop? What is the hidden link technique? How do you optimise anchor link text? What’s a good example of non-Intrusive Interstitials? What is a tracking pixel? What is deep linking? Is it better to have the blog page URL by date or category? Does having blog categories help SEO? How can I motivate users to explore beyond the page they came for? How can I get users to subscribe to my newsletter? Does colour scheme affect SEO? What is content angle? What information should be in an alt tag? How do you get a video thumbnail in your Google results link? How do you get a rating to show in your Google results link? What is Breadcrumb navigation? Will Accelerated Mobile Pages help mobile loading speed? How do I know if my site is slow because of the server? How do I know which plugins are slowing my site down? How do I check broken outbound links on my website? How often should I audit my website’s performance? What needs to be done on a website audit? What ratio of internal to external links is normal on a page? How does page word count affect page rating? How do I know if my sitemap is correct? How do I know if Google thinks my site is mobile friendly? How can you find out your site’s loading speed? How can I speed up my site load time? How do you indicate to Search Engine’s which content is most recent? What is Latent Semantic Indexing, and how to choose relevant keywords? Should I put every page of paginated content in the xml sitemap? Is it a good idea to split up content if it is too big for one page? How is it best to give credit for content that appears on another site? Does the URL structure of my pages affect SEO? What is autoblogging? How does Google know if a site is trustworthy? How do you stop a search engine from finding a page? How do I change the google sitelinks? How can I see what pages are indexed in Google? How is a domain rating measured? How do I know what results page number my site appears on? What is a google analytics session and what information can I get from it? What is a domain rating? What are Majestic’s fresh and historic indexes? What are crawl stats? What are Canonical tags? How do you turn off Google Analytics? How do you stop crawlers? How do you measure Click Through Rate? How do I tag my website? Does google analytics use cookies? Do multi-language sites need different SEO? Where do I add google analytics global site tag in WordPress Where are meta descriptions displayed? What is google analytics bounce rate? Do I need to buy all the domain extensions for my domain? Will search engines pick up on text in images? Will changing IP address affect SEO? Will a static IP address boost SEO? How should my robots.txt file look? How do you generate an XML sitemap? How do I edit my robots.txt file? Can cookies on a page be bad for SEO? What should I blog about? How do I cater my content to social media trends? How much detail, or how long should a blog be? What SEO tools specialise in WordPress? Do we need to cater for Google RankBrain? Is it worth optimising my site now if Google will just change its criteria? What are the risks of doing my own SEO without an expert? Is it a good idea to swap a popular page’s content with a more important one? How can I help the right people find my site? Will my rankings suffer if I have duplicate information on my site? Where can I get relevant infographics? What are the uses of internal linking? How will the structure of my HTML tags affect the SEO? How many calls to action should there be per page? How do I optimally name an image? Does hiding or showing contact email affect SEO? What are localised keywords?

Promotion

What is the difference between a social media and a bookmarking site? What is Blogger outreach? What is Adsense? What is a superfan? Is it worth listing my business on Bing even though it’s less popular? How do you decide whether certain content is better as a blog or vlog? How can Press Releases help SEO? How does Google know if a site is trustworthy? What are the risks of doing my own SEO without an expert? How do I pick a domain name that will help SEO? How can I help the right people find my site? Will putting a blog on my site increase ranking of other pages? Will guest blogging on a competitor’s blog enhance my own ranking? Does a newsletter affect SEO? My business is mobile. How can I rank outside my local business address? How much information should I give Google on My Business? How can I share my business’s location with google maps? Is content marketing the same as advertising? How much should I invest in SEO vs advertising? What are Adwords?

SEO

What is Organic Traffic? Should you ask permission before linking to an external site? Do you need to update popular pages to keep them popular? Is the mobile version of my site more important than the desktop? How do I pick a domain name that will help SEO? How can I help the right people find my site? Will putting a blog on my site increase ranking of other pages? Will guest blogging on a competitor’s blog enhance my own ranking? Does a newsletter affect SEO? How much information should I give Google on My Business? Do I need to generate content for external websites to link back to mine? Can you buy backlinks? What are localised keywords? Why is keyword research important? What is my domain most commonly searched for? How do I know if the right people are finding my site? How many times do I need to mention my keywords in the content? How many keywords should each page target? How do you find the right keywords? Can I schedule reports to track my online marketing strategy’s success? How much should I invest in SEO vs advertising?

SEO & traffic

Does Google keyword planner cost money? How do I find the keywords for a website? What is the difference between meta descriptions and keywords? What is a meta description and how does it help SEO? Can the title tag and H1 be the same? How long is a meta description? How long is a meta title? How do I write a blog post for SEO? How long should my blog posts be for SEO? What is Organic Traffic? What is Exit rate? What is a referring domain? What is a doorway page? How do you measure Click Through Rate? Is there a way to measure how likely you will be shared on social media? What is Google Search Console used for? Is the mobile version of my site more important than the desktop? How do I know what percentage are viewing on mobile or tablet? What is a funnel in Google analytics? How do I know how long a user spends on my page? How do I know how long a user spends in my domain? What is trust flow? What is citation flow? What are normal ratios for inbound traffic origins? What 20% of my on-site SEO efforts brings me 80% of my traffic?

SEO problems/errors

What is a soft 404 error? What is Google Sandbox? Is it a good idea to do search engine submission to all the search engines? What is pogo-sticking, and how do you identify and prevent it? Will having too many interstitials affect my ranking? How do you get out of Google’s Sandbox Index? Can you track backlinks which have been removed? Why shouldn’t I use the manufacturer’s product descriptions in my online shop? What is mouse trapping? What is cloaking? Why shouldn’t I use HTML Frames to build my webpage? What is the hidden link technique? What is the Mirror Site technique? What can you do about spam referral traffic? Is it a good idea to swap a popular page’s content with a more important one? Will having more content always improve SEO? Why might website views suddenly dip?

SEO security

Do I need an SSL encryption certificate? What can you do about spam referral traffic? What are SEO Attacks? How do I stop falling victim to an SEO attack? How can I disavow existing unwanted backlinks?

Seo Strategy

What’s the relationship between SEO and social media? How can I tell if my website has been indexed by Google? How can you find out where your traffic comes from? How can you tell how many hits a website gets? How do I know where my website ranks on Google? How Does SEO Work in Digital Marketing? What is SEO and How Does it Work? What is working in SEO now? How do you approach optimising a large site with thousands of pages? What is the difference between single and multi-channel marketing from an SEO perspective? How can you find relevant awards to enter your company in? What percentage of traffic should come from newsletter subscribers? Why should outreach be highly targeted? What tactics are there for finding prospects for outreach? What is the link wheel strategy? How should I separate my outreach style based on the prospect? How does competitor analysis help? How do I get the attention of high value prospects? Does SMO (Social Media Optimisation) need its separate strategy? Do you need to use RSS for an effective SEO strategy? Do I need to be selective about who I outreach to? Is it worth optimising my site now if Google will just change its criteria? Do you need to actively link build for all content? How do I choose a website to guest blog for? When should I accept offers from bloggers to guest blog on my website? Should you ask permission before linking to an external site? Should I remove old content that isn’t popular anymore? Is SEO affected by frequency of update? How long does it take to find out if SEO changes are working? How do you know what the most current SEO rules are? Do you need to update popular pages to keep them popular? Do you need to monitor your SEO on every search engine? What are the risks of doing my own SEO without an expert? Should SEO for evergreen content differ from short term content? Should I try and beat my competitors, or focus on something unique? How do you decide what content needs the most aggressive marketing? How do I decide what external websites to endorse? What SEO tactics can backfire? What is the skyscraper technique? What are the uses of internal linking? How can I find out what keywords a website is ranking for? What is the difference between SEO and SEM?

SEO tools

What’s the difference between Google Tag Manager and Google Analytics? Where can I learn SEO for free? Can you do SEO yourself? How do I make my WordPress URLs SEO friendly? Is WordPress SEO friendly? Can I optimise WordPress SEO without a Plugin? Does Google Analytics improve SEO? Is PPC better than SEO? Why is SEO important for eCommerce? How does SEO work with PPC? Which SEO plugin for WordPress? What’s the relationship between SEO and social media? What is evergreen content and how important is it? What are the benefits of evergreen content? How do you create evergreen content? What is Pillar content? How do I track where website visitors come from? How does local SEO help? How can I tell if my website has SSL? How can I tell if my website has Google Analytics? How can I tell if my website has been indexed by Google? How can you find out where your traffic comes from? How can you tell how many hits a website gets? How do I know where my website ranks on Google? How do I find the keywords for a website? Do Google Reviews Help SEO? Do Google Maps Help SEO? Is Content Still King? How Do You Write SEO Content for a Website? What’s the best SEO Website Checker? What is search engine submission? What information can you check by looking at a Link Profile Graph? What metrics should you keep track of? What is Page depth, and how do you find it out? What is dwell time and how do you measure it? What is conversion rate? How do you measure opportunity cost? How do you measure CTR (Click-through rate)? How can you tell what percentage of traffic is organic? How do you generate a link profile Graph? Is there a tool to check missing components on a page? E.g. Title, Meta, Tags… When doing outreach, what is the best way to record progress? Is there a tool to check if your content reads easily? How can you find out how long a user is staying on a page? What is a SERP? What is a content gap analysis? What do you need Webmaster Tools for? How do you find out the distribution of your users’ origin country? How do you conduct competitive analysis? What is Google Sandbox? Does Google give official guidance on SEO? How do you approach optimising a large site with thousands of pages? Do you need to use RSS for an effective SEO strategy? Do I need to be selective about who I outreach to? Is it a good idea to do search engine submission to all the search engines? Why shouldn’t I use HTML Frames to build my webpage? What is Exit rate? What is a referring domain? What is Adsense? How can you find out who is linking to a page of yours? How do I know if my site is slow because of the server? How do I know which plugins are slowing my site down? How do I check broken outbound links on my website? How often should I audit my website’s performance? What needs to be done on a website audit? How do I know if my sitemap is correct? How do I know if Google thinks my site is mobile friendly? How can you find out your site’s loading speed? How can I speed up my site load time? Should I put every page of paginated content in the xml sitemap? How is it best to give credit for content that appears on another site? How do you stop a search engine from finding a page? How do I change the google sitelinks? How can I see what pages are indexed in Google? How is a domain rating measured? How do I know what results page number my site appears on? What is a google analytics session and what information can I get from it? What is a domain rating? What are Majestic’s fresh and historic indexes? What are crawl stats? What are Canonical tags? How do you turn off Google Analytics? How do you stop crawlers? How do you measure Click Through Rate? How do I tag my website? Does google analytics use cookies? Where do I add google analytics global site tag in WordPress Where are meta descriptions displayed? What is google analytics bounce rate? Will changing IP address affect SEO? What should I blog about? What is Google Search Console used for? How can Google keyword planner help? What quick indicators are there to determine the health of a website? What are my site’s most popular pages? How do I know if my content has long term value? How do I know if Google includes a page in its search? How do I know if my website content quality is good or bad? How do I find out my ranking against my competitors? Can I track which pages are most commonly viewed by users making a purchase? How do I get a Google knowledge graph? Will google analytics track subdomains? Which google analytics reports are the most useful? What tools specialise in local SEO? What sort of user events can you measure with google analytics? What SEO tools specialise in WordPress? What is Google Analytics Tag Manager? What is google analytics property tracking id? How do I decide which SEO tools I will get most value from? Do we need to cater for Google RankBrain? How do I choose a website to guest blog for? Should I remove old content that isn’t popular anymore? How long does it take to find out if SEO changes are working? How do you know what the most current SEO rules are? How do you decide what content needs the most aggressive marketing? How do I decide what external websites to endorse? What is the skyscraper technique? What can you do about spam referral traffic? How do I stop falling victim to an SEO attack? What is a funnel in Google analytics? How do I know how long a user spends on my page? How do I know how long a user spends in my domain? What are normal ratios for inbound traffic origins? My business is mobile. How can I rank outside my local business address? How can I share my business’s location with google maps? Is there a tool to help find relevant quality links? What is my domain most commonly searched for? How do I know if the right people are finding my site? How do I find out what my users are looking for and not finding? How do you find the right keywords? How can I find out what keywords a website is ranking for? Can I schedule reports to track my online marketing strategy’s success?

Social Media

Does SMO (Social Media Optimisation) need its separate strategy? How do I cater my content to social media trends? Is there a way to measure how likely you will be shared on social media? What are normal ratios for inbound traffic origins? How will the structure of my HTML tags affect the SEO? Can I schedule reports to track my online marketing strategy’s success? Is content marketing the same as advertising? Is there a way to automate my business’s social media interactions? How many social media platforms should my business use? How important is social media in an SEM campaign? What is the difference between SEO and SEM?

Technical SEO

Do images help with SEO? What is Content Amplification? What’s a good average position in Google Search Console? What does impressions mean on Google? What’s the difference between Google Tag Manager and Google Analytics? Where can I learn SEO for free? What is SEO and How Does it Work? What is search engine submission? What information can you check by looking at a Link Profile Graph? What is a TLD (Top Level Domain)? What metrics should you keep track of? What is Page depth, and how do you find it out? What is a google supplemental result? What is dwell time and how do you measure it? What is conversion rate? What other search engines are relevant besides Google? What is Search Intent? What is PPC? What is CPC? What is competitive analysis? What is a soft 404 error? How is Page Rank calculated? How do you measure opportunity cost? How do you measure CTR (Click-through rate)? How do I target transactional searches for my online shop? How do I target informational searches? How are dofollow and nofollow used? Does your CMS (Content Management System) affect your SEO? 302 Redirect vs. 301 Redirect. What’s the difference? What is the link wheel strategy? Will having too many interstitials affect my ranking? Why shouldn’t I use the manufacturer’s product descriptions in my online shop? What is mouse trapping? What is cloaking? What is Breadcrumb navigation? What are Canonical tags? How should my robots.txt file look? How do you generate an XML sitemap? How do I edit my robots.txt file? What is Google Analytics Tag Manager? What is google analytics property tracking id? How can I disavow existing unwanted backlinks? How many times do I need to mention my keywords in the content?

Website auditing / optimisation

How do I optimise a page’s headline? What is a content audit and how do you do it? How do I know if my website content quality is good or bad?