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Can I track which pages are most commonly viewed by users making a purchase?

Using Google Analytics, you can view any page data and then set it to show you the referring page from your own site. You’ll need to use the ‘Behaviour’ tab on the left then select ‘All Pages’, search or select your product page, and then click on the ‘Secondary Dimension’ tab at the top. From here you need to select Behaviour > Previous Page Path. Now you can see the pages that visitors view before your desired page.

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