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Do we need to cater for Google RankBrain?

Yes. If you’re serious about your SEO then you’ll need to create great content and websites that RankBrain will like. RankBrain works fast and in the background, testing all types or queries. Then it looks at the results and actions of the searchers. RankBrain actually tweaks the algorithm on its own and will increase or decrease the importance of areas like backlinks, content relevance/length, and domain authority, all by itself. Researching your topics and staying up-to-date with your SEO and content is key here.