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Do you need to actively link build for all content?

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Ideally, if you’re creating great content, then a link building and outreach campaign would be the ideal situation. If you’re creating lots of everyday content that you feel isn’t really going to amaze those you reach out to, then don’t. Gaining links is best with a good link bait strategy that makes getting the links almost a given, as your content marketing game is so good!
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