Do you need to monitor your SEO on every search engine?
Google isn’t the only search engine around, but it is the biggest. We’re very focused on getting the SEO right on Google as the others will tend to follow their lead. That said, you could research the search results on Bing and try to rank there first. You’ll have less competition, but also fewer eyes on the results. You should also set-up a map listing on Bing Place for Business.