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Does colour scheme affect SEO?

Colour scheme doesn’t directly affect SEO. Branding and design can have a big impact on the user journey and experience on your site though. Strong brands build trust. Colour and the psychology of colour will come into play in areas like CTA (Call To Action) buttons or areas like navigation and purchasing. This will obviously affect how your site is used. Whether your site has high returning visitor traffic will, in turn, affect your SEO.