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How do I know if my content has long term value?

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The best way to approach content with long term value, otherwise known as ‘evergreen content’, is to create content that solves a problem in your industry that will be around for a while. Discuss topics and industry subjects that are foundations in your chosen niche. Although useful for getting some quick traffic, avoid topical content and trends if you’re looking to create evergreen content, as these trending topics will naturally become less relevant over time.
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