How do I know if the right people are finding my site?
One of the best ways to do this is to use Google Search Console. This free SEO tool will show you exactly what people type into Google to find your site, and then show you the amount of impressions you got in the search versus the clicks you got in return. This should help you understand who is finding your site and whether or not they’re finding what they needed. You’ll often find some good ideas in the Search Console for website optimisation and content you can create.