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How do I make my site more visible for long-tail keywords?

Great, you’re working on long-tail keywords. Firstly, do your keyword research and find great ideas and long-tail searches that you could appear for. Then, create quality, helpful, in-depth content to add value and give the best advice you can on those long-tail searches.

Go deep! Google wants to see authority and expertise. Deeper, longer content that focuses on a specific search term is advised. Make sure your title and Heading 1 tag include the long-tail keywords.