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How do I stop falling victim to an SEO attack?

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SEO attacks will almost always come from outside your site and therefore there’s little you can do to stop them. The biggest threat is spam or dodgy paid links sent to your site by a competitor or someone trying to decrease your site’s rank. After the Penguin update in 2012 Google introduced the Disavow Tool. The best strategy to have if you’re worried about an SEO attack is to audit your links regularly and submit a disavow file via the Search Console.
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