How do I target transactional searches for my online shop?
Make sure that you optimise your product pages with the exact product name and an in-depth description with as much information as you can give. Avoid using supplier descriptions as you’ll be duplicating the content. Pay special attention to the meta title and meta description to make it enticing and attractive. Think about what people really want to know before they buy. Google Ads and Google Shopping are a good idea for these searches, too.