Research! Before you do any SEO at all, do your keyword research! So many website owners try to rank for the wrong terms or highly competitive ones where they stand little chance of seeing results. Using tools like Google Keyword planner and Google auto-suggest you’ll get some great niche terms and keywords to create content for. Try to get a good mix of competitive and niche terms so you’ll see some early results whilst also aiming to rank for the big search terms over time.