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How do you measure CTR (Click-through rate)?

In terms of SEO, CTR or click-through rate is measured as a percentage of the people who click on your organic listing compared to the number of people who saw your listing. This figure can be found in Google Search Console. If you’re looking at other areas of your marketing, then most email software will measure your CTR based on the number of people who opened your email versus those who clicked. Social media ‘reach’ is calculated the same way as your organic listing – appearance versus interaction.

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