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How do you measure opportunity cost?

What you sacrifice / What you gain = your opportunity cost. So, for example, you spend four hours a week on your SEO and your hourly rate charged out is £50, your ‘sacrifice’ is £200. Spending a month doing this will cost you a theoretical £800. Your organic reach on Google goes up, you start to get more enquiries, and after a month, you convert 2 leads worth £500 each. Your profit is £200, but over time your investment will continue to payout. There are many ways to view opportunity cost, but it’s recommended that you measure it by leads, ranking, and traffic in SEO.