How does SEO work with PPC?

SEO helps you create content and websites that are search-friendly and more likely to rank. Google Ads also looks for pages and websites that are a good match for the keywords you pay for in the Ads Manager. Understanding SEO will give you a really good boost in Google Ads. Google Ads don’t affect your SEO as paid traffic isn’t counted in the rankings – so once you stop paying the traffic won’t continue.