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How many social media platforms should my business use?

It’s not all about the number of platforms you’re on, but the type of platform and how well you use it. Sites like Facebook and LinkedIn are great for re-marketing and authority, whereas Pinterest is great for SEO and Twitter is good for driving traffic. Pick channels that work for your business (Instagram is visual, LinkedIn is more B2B). Put your efforts into the ones that make sense in terms of where your customers are.