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How many times do I need to mention my keywords in the content?

There’s no real rule here and (as with much of SEO) this is down to research, as Google rarely share what they’re looking for to rank your site. Our advice is this: Don’t think about how many keywords, think about nailing a subject with the best content you can create. It’s not about ‘stuffing’ keywords on a page; it’s about picking a topic that your readers find compelling, and going into detail. Create articles full of value; not full of keywords. You’ll naturally create some ‘keyword-rich’ copy when you do this!