Content marketing is usually in the form of articles, podcasts, videos, blogs, social media, and emails. These focus on the consumer’s needs and build trust and authority over time, and you’re letting your customers come to you. Advertising stimulates emotions and uses persuasive messages. Advertising looks to influence behaviour and persuade someone to take action. Content marketing and advertising vary in terms when you’re likely to see results. You can build an SEO strategy to use them both together very effectively.