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Is it a good idea to swap a popular page’s content with a more important one?

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If you have a popular page on your website then it’s likely that Google have indexed it and it’s ranking highly for a keyword or search term. Replacing all the content isn’t recommended as this doesn’t make sense to your site, Google, or your visitors. Instead, internally link to other, relevant pages on your site and help visitors to that page find other great content on your site.
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