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Should SEO for evergreen content differ from short term content?

The big difference is that evergreen content will certainly require a lot more research before you create it. Evergreen content will need to stand the test of time and therefore will need to be high quality to start with and then updated during its time on your site. This will keep ensure it ranks higher for longer. Short term content, let’s say for email or social media, requires less planning or editing once live.