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What is the difference between single and multi-channel marketing from an SEO perspective?

The simplest way to look at this is the analogy of ‘putting all your eggs in one basket’. If one tactic or technique stops working and that’s all you have, then you’ll have to very quickly start over with another area or angle for your SEO. If all you do is focus on content marketing and not, for example, on-page SEO, then you’ll also miss out on traffic due to a poor SEO foundation.