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What are Adwords?

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Google Adwords (now known as Google Ads) are the sponsored listings on Google. Within every search result you’ll find Google Ads above your search results and at the bottom of each page. These are paid for by the business and they’re charged per click (leading to their website) or impression (times shown on Google) of their Ad. You’ll know they’re Ads as they will be marked ‘Ad’ on the listing.

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