What are localised keywords?
SEO Knowledgebase > Keyword research, On-page SEO, SEO
Localised keywords are keywords based around a location. Adding your town or city name to ‘restaurant’ or ‘near me’ gives you a local set of search results. Ranking on Google locally is a good idea and easier than going for the national top spot, too. Your main pages and certainly your service pages should include your town or city name in the heading 1 tag and page title, too.