Get a video review of your website by our experts & improve your enquiries, leads and sales. Yes please!

Cookies

To make this site work properly, we sometimes place small data files called cookies on your device. Find out more

OK
Share

What are short-tail and long-tail keywords?

Short-tail keywords are search terms between 1-3 words. So short, popular searches that you’ll try to match and rank on Google for with content that includes those keywords. Long-tail keywords are longer phrases and tend to be more specific like ‘What is Keyword Research and why do you need to do it?’ instead of just ‘keyword research’. Long-tail keywords are those frequently asked questions like the one we’re answering here, rather than the topic as a whole – which in this example would simply be ‘keywords’.