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What is a content audit and how do you do it?

A content audit should be carried out regularly, at least on an annual basis, to gain insights into your website’s blog and content. A good marketing strategy would be to review this and update, remove, or create better versions of your content. Often a blog is posted and never re-visited, so updating your content and keeping it relevant is highly recommended if you want to encourage the search engines to keep ranking it.

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