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What is a superfan?

A superfan is a follower or fan of a brand who is more dedicated than the majority of fans. They’ll queue overnight, and sometimes longer for tickets or new products. They’ll even risk relationships and employment in pursuit of their interest. A superfan will be very active on your social media channels and is a great brand advocate. They’re more likely to consume your content, visit your website, and will share and link to you, too.

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