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What is evergreen content and how important is it?

Evergreen content includes blogs, articles, or pages on a website that are indexed and ranked highly in Google and will be relevant for years to come. Evergreen content is ‘ever relevant’ and is unlikely to date. This is important because if you create a lot of evergreen content on your site, you’ll gain lots of future traffic without having to pay for it or spend time nurturing it.

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