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What is pogo-sticking, and how do you identify and prevent it?

‘Pogo-sticking’ describes a searcher going from one result to another to find what they’re looking for. To prevent this from happening to your site, make sure that your on-page SEO and page titles are descriptive and focused. This helps you attract the right visitors. Also, build your pages and UX to give the user the content they want right away.