Sign up to The Evergreen Way and receive SEO insights, PPC ideas, Digital PR tips & Agency updates


To make this site work properly, we sometimes place small data files called cookies on your device. Find out more


What is PPC?

PPC (Pay Per Click) is a form of paid advertising on the web. Essentially you pay for the clicks from your adverts, although that’s not always how the cost is calculated. PPC is used to describe Google Ads mostly, although social media advertising such as Facebook, LinkedIn and Twitter could also be described as PPC.

Sign up to our newsletter